Identifying, engaging the not-so-different print and digital audiences

By | 2018-06-30T01:51:09+00:00 May 10th, 2018|Categories: Digital, News|

Source: INMA

It’s delusional, but at times I feel hope and inspiration for free news media is receding far behind the magic doors to Hogwarts. And it needs nothing less than magical prowess to be found.

Just as the ad-tech evangelists were so charged up about the programmatic saviours, the GDPR came crashing down. The party getting high on free-flowing booze of user data is now quickly getting back on its heels. The tap will get tightened very soon.

Read More