Source: INMA

The Inflection Point study is one of the most detailed studies done for new, independent media entrepreneurs in the digital spectrum.

Patricia Torres-Burd, vice president UBC International Consulting, Sembra Media, spoke at the INMA Conference de Medios Latinoamerica, sharing a few key findings from the study.

During the six months of the research, more than 100 media-related platforms in Argentina, Brazil, Colombia, and Mexico were studied.

“The findings were quite surprising in some areas,” Torres-Burd said, “and in others, the things that we expected to find.”

Read More