Source: Digiday

The Telegraph has set itself a target of reaching 3 million registered-access users by the end of this year, and it’s hoping its sports coverage will be a key subscription driver for new and international audiences.

Starting last week, the news publisher has been offering access to its paywalled sports coverage, Premium Sport, for £1 ($1.33) a week, half the price of a full subscription. According to the publisher, sports content is behind news and politics in driving subscriptions.

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